the year of LIVING UNOFFICIALLY

365 days of celebration

05
August

National Underwear Day

Posted by Brittany

National Underwear DayNational Underwear Day was created by Freshpair in 2003 in order to “focus the public’s awareness on underwear in the spirit of grand celebration.” During its inaugural celebration models acting as “Underwear Ambassadors” invaded the streets of New York wearing only their bras, briefs, and lingerie in order to garner public support for the holiday. National Underwear Day has been celeabrated every Agust 5th since, and has evolved from that early grass-roots movement to a celebrity-studded affair with online events and impressive corporate sponsorship. Last year’s event focused on the American public’s underwear habits, and revealed that a shocking 80% of adults wear the same type of underwear throughout their lives, with only about 40% receiving a god fit. That same year Freshpair initiated a 5,000 pair underwear give-away, a contest that is being repeated this month in honor of today’s “unofficial.” After all, the people at Freshpair celebrate today as a day when “underwear becomes not just the first thing you put on and the last thing you take off, but the most important thing you wear all day.”

A few years back when “flashing” became the latest popular stunt of celebrities like Brittney Spears and Lindsay Lohan, it boggled my mind. Call me a prude, but I can’t imagine leaving my house without underwear. Or even my bathroom. I guess I just like underwear. If I were a little more neurotic I might have turned out like famed fictional nevernude Tobias Funke, but as things are I think I have just the right amount of respect and affection for my undergarments. National Underwear Day has actually arrived at an apt time for me. Oddly, just last week I suffered a wardrobe malfunction involving a pair of Victoria’s Secret hiphuggers I’d recently purchased. The underwear was from the Incredible collection, which boasts smooth, seamless undergarments that won’t show through even the tightest clothes. I’ve always liked this particular collection because of how it fits with my gym clothes. But, alas, one of the ways Victoria’s Secret achieved the smooth, seamless look was by using a special, fancy bonding technique instead of a sewn seam, and in just a short amount of time the bonding weakened and wore away. So one morning, as I was getting ready to use the ladie’s room at work, the side of my underwear came undone and I was left with a pair of hiphuggers that wanted to hug only one hip. Luckily, the material was stretchy and had enough give that a simple knot was able to reunite the two sides that had so rudely been torn asunder. But I assure you, I was laughing the entire time.

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